Friday, April 04, 2014

We are commonly asked: "Who is searching LoopNet and what are they searching for?" To answer these questions we decided to explore LoopNet's activity in 2013.

With over 5 million monthly visitors and more than 7 million registered members – we definitely had some data to work with. We took a look at searcher behavior, market popularity, average pricing and also threw in a few other interesting facts from 2013.

Based on the analysis, it seems that LoopNet is still the marketplace of choice for tenants and investors searching for commercial real estate – and they are searching for all types of properties, both for sale and for lease.
Here's A Quick Summary:

LoopNet Searchers (LoopNet is clearly a favorite of tenants and investors)
  • 76% of the searchers were tenants and investors and only 14% were brokers 
  • 47%  were searching For Lease and 53% were searching For Sale
  • The average lease search was 12,124 sq ft.  The average sale search was 22,251 sq ft.
Mobile Usage (Becoming more and more popular)

  • 51% mobile usage increase from 2012 to 2013
Top 5 Searched Markets
  1. Los Angeles
  2. South Florida
  3. Chicago
  4. Philadelphia
  5. Houston
Top 5 Markets With The Most Active Searchers*
  1. New York
  2. Northern NJ
  3. Chicago
  4. Los Angeles
  5. Philadelphia
*These searchers may not only be searching in the markets where they live. Interesting fact: 28% of  searches on LoopNet are for out-of-state-properties.
    Top 5 Most Popular Property Types Searched: For Lease
    1. Retail
    2. Industrial
    3. Office
    4. Special Purpose
    5. Land
    Top 5 Most Popular Property Types Searched: For Sale
    1. Multifamily
    2. Hotel & Motel
    3. Retail
    4. Industrial
    5. Senior Housing
    Top 5 Most Popular Property Types Viewed:  For Lease
    1. Retail
    2. Industrial
    3. Office
    4. Special Purpose
    5. Land
    Top 5 Most Popular Property Types Viewed: For Sale  
    1. Hotel & Motel
    2. Multifamily
    3. Sport & Entertainment
    4. Senior Housing
    5. Special Purpose
    Other Interesting Stats from 2013 (Just for Fun) 

    3 Most Expensive Properties on LoopNet









    CAYO LEVANTADO Island Paradise - 1.5 Billion







    Apartments Kestenovi dvori - 894 Million








    Vegas Strip Property - 350 Million

    Top 10 Most Viewed Broker Profiles
    Views          Broker
    37,933         Keith Auten
    32,806         Jack Youdai
    24,226         Robert Selton
    24,129         Robert Tomlinson
    23,052         Rob Glaser
    22,770         Sherri Goode
    20,318         David Simmonds
    18,948         Stephen Cohen
    16,502         Russ Hall
    16,311         Ron Lyman

    The increase in mobile searches continues to impress us each each year. Clearly, mobile usage is only going to continue to grow. It looks like there's no better time to make sure your website is mobile-friendly. Which of these findings surprises you the most?

    Also, if you want to see what is trending in your own local market you can always check out your Local Info Page

    Wednesday, March 26, 2014

    New: More Control Over Your Property Photos

    In a recent update, we made some enhancements to property photos on LoopNet. You now have more control over the order and position of your photos, and can update them with an easy-to-use interface. With this update you can click, drag, and drop photos to rearrange the order, easily rotate position, and also add descriptive captions. Here are the steps to rearrange or edit your photos:
    1. Go to your My Listings page
    2. Click on the listing you wish to edit and click on "Edit" then "Photos"
    3. Scroll to the bottom of the page where you will find your property photos 
    4. Drag photos up or down to arrange the order they display on your listing profile
    5. The photo you put on top will be the main photo for your listing

    Friday, March 21, 2014

    LoopLink Updates and Enhancements

    We're pleased to announce some updates and feature enhancements to our LoopLink product. With these changes, the LoopLink interface will be more in line with the appearance and functionality of the main LoopNet website.  Here is an overview of the updates:
    • LoopLink search results will be enhanced to include a new "Listing Snapshot" feature. From search results, users can now access quick details about a listing without clicking through.
    • The maximum number of listings supported by LoopLink reports has been increased as follows:
      • 100 listings in the Full Detail report (previous limit was 10)
      • 500 listings for the Listing Summary report (previous limit was 200)
    • All LoopLink listing profile pages will now include the primary listing broker's other listings on the bottom right column.
    • The LoopLink search results page will be updated to resemble LoopNet.com search results pages with pagination control. 
    Below are some screenshots of the enhancements.

    Listing Snapshot:

    Broker's Other Listings:


    Search Results Pagination:


    As always, please feel free to contact us with any questions: looplink@loopnet.com

    Monday, March 10, 2014

    New: Be the Featured Local Broker In Your Market

    LoopNet is excited to announce an exciting new advertising opportunity for our clients: Local Broker Ads.

    This new marketing product allows brokers to advertise their services to a specific, local audience. By choosing zip codes, audience size, and other criteria, brokers now have more control over who sees their ads and who they are connecting with.

    Local Broker Ads are displayed on high-traffic pages throughout LoopNet.com. Ad creation is easy with our professional templates and tools. Here's a preview:



    With Local Broker Ads you can:

    1.  Own Your Market.  Target prospects by location to reach the audience you care about.
    2.  Get Guaranteed Exposure. Your ads will appear prominently throughout LoopNet search results, maps, and mobile apps.
    3.  Capture More Leads.  Interested prospects can easily contact you straight from your ads.
    4.  Reach Mobile Users.  Your ads are optimized for mobile devices and will be displayed to LoopNet's rapidly-growing mobile user base.
    5.  Track Your Success.  Access detailed reporting at any time to monitor your ad performance.

    Interested in seeing what your ad could look like? Create a preview here.

    Monday, December 23, 2013

    Best Holiday Decorations: CRE Edition

    Happy holidays from LoopNet! Here are some of our favorite commercial real estate holiday decorations from across the US.

    1. Rockefeller Center: New York City, NY

     photo rockefeller_zpsfd13d923.jpg

    (Image Source: Huffington Post)

    2. Fashion Island: Newport Beach, CA

     photo fashion-island_zps6250da99.jpg

    (Image Source: prweb.com)

    3. MacArthur Center: Norfolk, VA

     photo macarthur_zpsb93fd810.jpg

    (Image Source: greenbaypressgazette.com)

    4. The River Walk: San Antonio, TX

     photo The-River-Walk_zps04786201.jpg

    (Image Source: thesanantonioriverwalk.com)

    5. Mohegan Sun: Uncasville, CT

     photo Mohegan-Sun-Gingerbread-House_zps0c4b35dc.png

    (Image Source: newsroom.mohegansun.com)