Who is searching LoopNet and what are they searching for?

We are commonly asked: “Who is searching LoopNet and what are they searching for?” To answer these questions we decided to explore LoopNet’s activity in 2013.

With over 5 million monthly visitors and more than 7 million registered members – we definitely had some data to work with. We took a look at searcher behavior, market popularity, average pricing and also threw in a few other interesting facts from 2013.

Based on the analysis, it seems that LoopNet is still the marketplace of choice for tenants and investors searching for commercial real estate – and they are searching for all types of properties, both for sale and for lease.

Here’s A Quick Summary:

LoopNet Searchers (LoopNet is clearly a favorite of tenants and investors)

  • 76% of the searchers were tenants and investors and only 14% were brokers
  • 47%  were searching For Lease and 53% were searching For Sale
  • The average lease search was 12,124 sq ft.  The average sale search was 22,251 sq ft.
Mobile Usage (Becoming more and more popular)
  • 51% mobile usage increase from 2012 to 2013
Top 5 Searched Markets
  1. Los Angeles
  2. South Florida
  3. Chicago
  4. Philadelphia
  5. Houston

Top 5 Markets With The Most Active Searchers*

  1. New York
  2. Northern NJ
  3. Chicago
  4. Los Angeles
  5. Philadelphia
*These searchers may not only be searching in the markets where they live. Interesting fact: 28% of  searches on LoopNet are for out-of-state-properties.
Top 5 Most Popular Property Types Searched: For Lease
  1. Retail
  2. Industrial
  3. Office
  4. Special Purpose
  5. Land

Top 5 Most Popular Property Types Searched: For Sale

  1. Multifamily
  2. Hotel & Motel
  3. Retail
  4. Industrial
  5. Senior Housing

Top 5 Most Popular Property Types Viewed:  For Lease

  1. Retail
  2. Industrial
  3. Office
  4. Special Purpose
  5. Land
Top 5 Most Popular Property Types Viewed: For Sale  

  1. Hotel & Motel
  2. Multifamily
  3. Sport & Entertainment
  4. Senior Housing
  5. Special Purpose

Other Interesting Stats from 2013 (Just for Fun) 

3 Most Expensive Properties on LoopNet

CAYO LEVANTADO Island Paradise – 1.5 Billion

Apartments Kestenovi dvori – 894 Million

Vegas Strip Property – 350 Million

Top 10 Most Viewed Broker Profiles
Views          Broker
37,933         Keith Auten
32,806         Jack Youdai
24,226         Robert Selton
24,129         Robert Tomlinson
23,052         Rob Glaser
22,770         Sherri Goode
20,318         David Simmonds
18,948         Stephen Cohen
16,502         Russ Hall
16,311         Ron Lyman

The increase in mobile searches continues to impress us each each year. Clearly, mobile usage is only going to continue to grow. It looks like there’s no better time to make sure your website is mobile-friendly. Which of these findings surprises you the most?

Also, if you want to see what is trending in your own local market you can always check out your Local Info Page.