Today LoopNet announced the acquisition of Reaction Web, a leading online solutions company focused in the commercial real estate industry. Reaction Web brings state-of-the-art custom web sites, deal rooms and private property marketing tools to the robust suite of LoopNet solutions.

Reaction Web develops client focused, custom web sites that allow brokerage firms and brokerage teams to market listings to potential investors and enhance the sales process. The web sites are customized and tailored to each client’s individual brand. Advanced transaction management tools enable brokers to automate core steps such as registration, investor approval, execution of confidentiality agreements, response tracking, and the creation of due diligence war rooms. Automated lead tracking services allow brokers to monitor each investor’s level of interest based on total visits to a property listing, specific page views, and information downloads.

The company has provided online services for some of the nation’s best known commercial brokerages and practice groups including the CB Richard Ellis Private Client Group, Apartment Realty Advisors, Grubb & Ellis Private and Institutional Capital Markets groups, Colliers International, Cushman Wakefield and Madison Partners of Los Angeles.

Welcome to the LoopNet team Reaction Web!