Darren Currin, vice president and research director of OKC Property Research, over at the Oklahoma per Square Foot blog has a 2 part series about the power of social media:
"When Facebook was originally created in 2004, it was simply a platform for college students, faculty and staff to get to know each other on the campus of Harvard University. From there, the concept caught fire and expanded to universities all over the nation. Now, Facebook is no longer such a place for college students and teenagers to connect and share the latest gossip. Instead, it has become one of the most powerful online communication tools that exist currently in our society."
"As more commercial real estate professionals are realizing Facebook’s potential for marketing commercial properties and services, the website is seeing a plethora of professionals having joined the site in recent months. Through Facebook’s status updates, wall postings and messaging capabilities, commercial real estate brokers are finding that they can push out their listing to scores of people. In fact, some brokers have created Facebook groups that center around a specific property. I have seen these groups contain properties for sale, new developments and even properties for lease. The best part about these marketing resources is that they are free. The only cost is your time in setting them up."
Read the rest here.
We couldn't agree more Darren! That's why we added easy sharing links to the new LoopNet listing profile so investors, appraisers, tenants, brokers, developers can share LoopNet listings they find interesting to their friends and colleagues. And our members are sharing: Check out the listings our members find interesting on twitter!
Here are 2 articles about social media and real estate:
Do you know of other articles about social media and commercial real estate? How is your commercial real estate related business taking advantage of social media? Do you have any success stories? Let us know, post a comment below.
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2 comments - Post a Comment:
www.mrtweet.com is an invaluable tool for automating tweet related activity. Check for relevant profiles, send automated and free twitter posts and welcome replies. Use twitterfeed to turn blog posts into relevant tweets. www.crowdeye.com which is in beta can be used to search through millions of tweets for relevant postings in the twittersphere. Geotagging added to blog posts.
Cudos for adding the direct postings to the social networking sites. This is/will become a major part of our business building in the near future. I heard the average age of the new "facebooker" is 35 so more and more people are getting on board.
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